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Pork Consumers Asked to Express Their Love for the True Star of the Dinner Plate

National Pork Board

February 25, 2014

2 Min Read
Pork Consumers Asked to Express Their Love for the True Star of the Dinner Plate

Whether it's served as a barbeque sandwich or straight off the grill, pork is a versatile, family-favorite meal, which is why it comes as no surprise that it has captivated the hearts of people all across America.

On Valentine's Day, the Pork Checkoff began a celebration of the love that consumers have for pork, through an integrated marketing program, which includes a national pork share-a-thon.

"Our consumer target is growing, and they love pork," said Randy Brown, vice chair of the Pork Checkoff Domestic Marketing committee and a farmer from Nevada, Ohio. "By sharing that pork passion, we engage with our biggest pork advocates to remind and help them enjoy pork more often."

The national pork share-a-thon encourages pork fans everywhere to share their pork love by tagging their declarations of pork love on Facebook, Twitter and Instagram with #PorkLUV. A real-time online engagement aggregator will track #PorkLUV as it crisscrosses the nation.


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Pork fans who share their #PorkLUV will be helping their state compete for a food bank donation of 30,000 meals of fresh pork. The state that shares the most #PorkLUV from February 14 to March 7 will receive the pork, divided among food banks throughout the state. In addition to supporting the cause, everyone who shares a little #PorkLUV will receive a $1-off coupon to use when buying fresh pork.

"#PorkLUV is all about giving our fans a chance to declare their passion and share it among friends and family - all in the name of a great cause," said Brown.

Share the #PorkLUV

Sharing your #PorkLUV is as easy as visiting PorkBeinspired.com/PorkLUV or the Pork Be inspired Facebook page. Once there, simply:

· Click "Share your #PorkLUV"

· Select your favorite pork cut

· "Share" the love to add your #PorkLUV to the interactive map

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