Subscribe to Our Newsletters
National Hog Farmer is the source for hog production, management and market news
February 25, 2014
Whether it's served as a barbeque sandwich or straight off the grill, pork is a versatile, family-favorite meal, which is why it comes as no surprise that it has captivated the hearts of people all across America.
On Valentine's Day, the Pork Checkoff began a celebration of the love that consumers have for pork, through an integrated marketing program, which includes a national pork share-a-thon.
"Our consumer target is growing, and they love pork," said Randy Brown, vice chair of the Pork Checkoff Domestic Marketing committee and a farmer from Nevada, Ohio. "By sharing that pork passion, we engage with our biggest pork advocates to remind and help them enjoy pork more often."
The national pork share-a-thon encourages pork fans everywhere to share their pork love by tagging their declarations of pork love on Facebook, Twitter and Instagram with #PorkLUV. A real-time online engagement aggregator will track #PorkLUV as it crisscrosses the nation.
Pork fans who share their #PorkLUV will be helping their state compete for a food bank donation of 30,000 meals of fresh pork. The state that shares the most #PorkLUV from February 14 to March 7 will receive the pork, divided among food banks throughout the state. In addition to supporting the cause, everyone who shares a little #PorkLUV will receive a $1-off coupon to use when buying fresh pork.
"#PorkLUV is all about giving our fans a chance to declare their passion and share it among friends and family - all in the name of a great cause," said Brown.
Share the #PorkLUV
Sharing your #PorkLUV is as easy as visiting PorkBeinspired.com/PorkLUV or the Pork Be inspired Facebook page. Once there, simply:
· Click "Share your #PorkLUV"
· Select your favorite pork cut
· "Share" the love to add your #PorkLUV to the interactive map
You might also like these stories:
You May Also Like
Current Conditions for
Enter a zip code to see the weather conditions for a different location.
Researchers gain insight into how ASFV enters, replicates in pig cellsFeb 23, 2024
Bill introduced to bolster tracking of foreign farmland purchasesFeb 23, 2024
eGenesis, PorMedTec successfully engineer pig donors in JapanFeb 22, 2024
USDA forecasts ‘very, very small growth’ for U.S. meat and poultryFeb 22, 2024