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National Hog Farmer asks panel to evaluate game-changing new products
July 15, 2013
The 2013 World Pork Expo New Product Review Panel found several products that it considered to be potential “game-changers.” Twenty-eight new products, introduced to the U.S. swine industry this year, were nominated for evaluation during World Pork Expo, held in Des Moines, IA, June 5-7.
Each year, National Hog Farmer asks a panel of the pork industry’s best and brightest leaders to evaluate new products and services on behalf of its pork producer readers. The panel asks hard questions and discusses new ideas and concepts, while pondering how the products would function in a typical hog operation.
This year’s panel was focused on new technology that would benefit producers of all sizes. Panel members found products that would help improve production efficiencies, add to their bottom lines, fine-tune breeding processes and improve the environment for people and pigs.
The 2013 World Pork Expo New Product Review Panel consisted of the following:
Mike Ellis, professor of swine management, University of Illinois — Ellis focuses his research and teaching efforts on helping producers improve production efficiencies throughout their operations.
Steve Hoff, professor of agricultural and biosystems engineering, Iowa State University — Hoff is recognized for his expertise in odor mitigation, ventilation and environmental management issues.
Leon Sheets, Ionia, IA — pork producer and past president of the Iowa Pork Producers Association. Sheets runs a 1,200-sow, farrow-to-feeder pig operation, has a finishing operation and raises row crops.
Paul Yeske, DVM, Swine Vet Center, St. Peter, MN — Yeske provides production and health consulting and management services to a broad producer base. He has worked diligently to help control and eliminate a variety of swine diseases throughout his career.
The panel does not rank the products. Rather, members selected 10 products that they thought producers would be interested in learning more about. Read more about the panel’s selections in the following stories:
Editor, National Hog Farmer
Lora is the editor of National Hog Farmer. She joined the National Hog Farmer editorial team in 1993, served as associate editor, managing editor, contributing editor, and digital editor before being named to the editor position in 2013. She has written and produced electronic newsletters for Farm Industry News, Hay & Forage Grower and BEEF magazines. She was also the founding editor of the Nutrient Management e-newsletter.
Lora grew up on a purebred Berkshire operation in southeastern South Dakota and promoted pork both as the state’s Pork Industry Queen and as an intern with the South Dakota Pork Producers Council. Lora earned her bachelor’s and master’s degrees from South Dakota State University in agricultural journalism and mass communications. She has served as communications specialist for the National Live Stock and Meat Board and as director of communications for the University of Minnesota College of Agricultural, Food and Environmental Sciences. During her career, Lora earned the Story of the Year award from the American Agricultural Editors’ Association and bronze award at the national level in the American Society of Business Publication Editors’ competition. She is passionate about providing information to support National Hog Farmer's pork producer readers through 29 electronic newsletter issues per month, the monthly magazine and nationalhogfarmer.com website.
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