More Americans saving sausage for most important meal of the dayMore Americans saving sausage for most important meal of the day
In 2017, Americans bought more than 150 million pounds of breakfast sausage at retail alone with Detroit, Atlanta and Chicago leading the way as the highest consuming cities.
October 1, 2018
Source: National Hot Dog and Sausage Council
How do most Americans take their sausage? On their breakfast plate, according to new research commissioned by the National Hot Dog and Sausage Council and conducted online by The Harris Poll in September 2018 ahead of October’s National Sausage Month. Overall 89% of Americans eat sausage, and among those, nearly 3 in 4 (74%) like to eat sausage for breakfast, followed by 59% who like it for dinner.
“Americans clearly enjoy waking up their taste buds with sausage. And with so many different choices and flavor profiles, it’s no surprise that Americans love sausage and enjoy eating it throughout the day,” said NHDSC President Eric Mittenthal. “It’s the perfect food to give any meal an extra burst of flavor and protein’s nutrition.”
Retail sales data provided by Nielsen shows steady growth in both the breakfast and fresh sausage categories in recent years. A majority of those who eat sausage (61%) like it savory, while 54% like their sausage spicy. In 2017, Americans bought more than 150 million pounds of breakfast sausage at retail alone with Detroit, Atlanta and Chicago leading the way as the highest consuming cities.
In addition to National Sausage Month, today kicks off a 31-day celebration for pork. October is officially designated as National Pork Month and acknowledges the time of year when most hogs were traditionally marketed. Today, Porktober is a month to celebrate America’s pig farmers’ hard work.
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