March 13, 2013

2 Min Read
Award-Winning Filmmaker to Direct Documentary about Next Generation of American Farmers and Ranchers


The U.S. Farmers & Ranchers Alliance (USFRA) announced this week that Oscar- and two-time Emmy® winning filmmaker James Moll will soon begin producing a feature-length documentary about the next generation of American farmers and ranchers.  The yet-to-be-titled documentary will profile farmers and ranchers in their twenties, all of whom have assumed the generational responsibility of running the family business.

During a press conference this week, Moll said the film will give people being profiled a chance to speak in their own voices. He said he intends to provide viewers with an up-close-and-personal look at the lives of both the young farmers and ranchers who grow and raise the food, as well as depicting the latest farming procedures, practices, and technologies that are changing and improving the landscape of modern agriculture.  

"We are very excited that James Moll is going to focus his next feature film on American agriculture,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “Today's agriculture industry needs to better connect with consumers and this is a great opportunity for consumers to get to know farmers and ranchers through such a creative medium."

Moll most recently received a Grammy® for directing and producing Foo Fighters: Back and Forth.  In past years, Moll directed and produced numerous documentaries covering topics from the Holocaust to an epic trek across the Sahara Desert, teaming up with heavy-weights such as Matt Damon and Steven Spielberg along the way.

“I’ve always strived to make films that are unbiased testaments to the subject matter,” said Moll. “It’s about telling real stories that resonate.  I've been looking for the right subject to tackle in my next documentary, and I've found the perfect topic in American agriculture.”

Moll received an Academy Award for directing and editing the feature documentary, “The Last Days,” executive produced by Steven Spielberg. Moll also received an Emmy Award for “Inheritance,”  a film for which he served as  director/editor and producer.  He later directed and produced the feature documentary, “Running the Sahara,” with executive producer Matt Damon.

Moll is also participating in The Power of Film (to Change the World) panel at the South by Southwest (SXSW) film, interactive and music festival in Austin, TX, where he will discuss the film and the importance of presenting unbiased insight into the lives of U.S. farmers and ranchers. Moll is making the film in cooperation with USFRA®. Learn more at

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