Sorenson, Goodman to mentor 2023 College Aggies Online participantsSorenson, Goodman to mentor 2023 College Aggies Online participants
Sorenson will share her tips for engaging online about pork and pig farming; Goodman will support students as they are challenged to write digital content.
August 2, 2023
Jen Sorenson, former president of the National Pork Producers Council, and Ryan Goodman, also known online as "The Beef Runner," and will mentor 2023 College Aggies Online participants as they compete for scholarship awards and build resume experience. The 2023 program kicks off on Sept.11.
CAO is an initiative of the Animal Agriculture Alliance connecting college students from across the country who are passionate about sharing positive, factual information about agriculture. Participants receive nine interactive and educational weeks of content to help them become confident and effective communicators for agriculture with guidance from farmer and industry mentors. Goodman will support students as they are challenged to write and publish a blog post, and Sorenson will share her tips for engaging online about pork and pig farming.
Sorenson grew up on a pig farm in southeastern Iowa and has always had a passion for telling the story of agriculture. After receiving degrees in animal science and journalism from Iowa State University, she worked in several communications departments, including at the Iowa Pork Producers Association, Christensen Farms and McCormick Company. She is now Iowa Select Farms' director of communications. Sorenson has been with Iowa Select Farms for 10 years and is responsible for all facets of internal and external communications, media relations, public relations and industry outreach. She is the immediate past president of the National Pork Producers Council.
Goodman works to bridge the gap between cattle farmers and ranchers in his role as director of communications and community engagement at Certified Angus Beef. He engages the brand's network of fans to grow its global presence and helps make topics like cattle care and sustainability easier to discuss and understand. He has worked in the beef community with family farmers and cow-calf, stocker and feeder farms, and as a freelance writer for agriculture publications. Before joining the brand in 2022, he served as director of grassroots advocacy and spokesperson development for the National Cattlemen's Beef Association. Goodman has been a longtime leader in agriculture advocacy as an early adopter of social media and blogging, reaching global audiences through his writing and digital content.
Goodman and Sorenson will help the Alliance in selecting weekly scholarship winners. The top participants at the conclusion of the program will be invited to attend the Alliance's 2024 Stakeholders Summit, set for May 8-9 in Kansas City, Missouri, for national recognition.
Registration is now open for undergraduate, graduate and PhD students studying in the United States, as well as collegiate clubs and classes. Last year, nearly $20,000 in scholarships and prizes were awarded to participants.
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