The National Pork Producers Council has launched the "Give-a-Ham" challenge, a national social media campaign encouraging hog farmers and those involved in the industry to donate pork to organizations serving the food insecure, and challenging others to follow suit. The "Give-a-Ham" challenge begins today and runs through the end of the year.

"With so many Americans struggling with COVID-related financial challenges, this year's 'Give-a-Ham' challenge takes on special meaning," says NPPC President Howard "AV" Roth, a hog farmer from Wauzeka, Wis. "Giving back to our communities is a core value of hog farmers nationwide; it's gratifying to come together as an industry this time of year to serve those in need."

Throughout the COVID-19 pandemic, U.S. hog farmers and numerous state associations that represent them have donated to local food banks, providing a collective 15.7 million pounds — or 222.8 million servings — of pork through Oct. 31.

"I'm proud to be part of an industry that has already made significant contributions this year to help those less fortunate and look forward to participating in the 'Give-a-Ham' challenge, paying it forward with pork," Roth says.

Participants are encouraged to share their stories on social media using the #GiveaHam hashtag.

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