April 21, 2017

2 Min Read
MSRC acquires GF ProVision software business from Herdstar

Effective March 1, Herdstar LLC and Minnesota Swine Reproduction Center LLC entered into definitive agreements for the sale by Herdstar to MSRC of the “GF Pro Vision” software program that had been developed and marketed by Herdstar. MSRC will continue to market GF Pro Vision to swine producers and assumed responsibility for existing customers, service and product development.

Neil DeBuse, the founder of MSRC, states, “We are excited about this project which will enable us to bring a well-developed software product to our clients and further our goal of improving production performance. We recognize the commitment Herdstar and its CEO, Bob Baarsch had in developing the GF Pro Vision platform and the work of both Tom Baarsch and Mark Sample for their roles supporting the product. Equally, the clients using GF PRO Vision have contributed to its success with feedback on new ideas and their reporting needs. We look to continue a close working relationship with end-users of the program and continue to build on the product’s history.

“As a group, MSRC and our business unit InSight Analytical Software LLC look forward to expanding GF Pro Vision’s use among North American swine producers. We believe the GF Pro Vision platform can better help our clients monitor performance gains derived from other technology available, such as post-cervical artificial insemination and advanced genetics. The ability to measure and monitor performance related to new technology and health will be essential for future success in the pork industry.”

Bob Baarsch states, “GF Pro has been serving our customers well for nearly two decades by providing one of the best swine recordkeeping systems on the market. MSRC brings additional strength to GF Pro with their unique background and experience within the swine market. As a result of this change, Herdstar in turn will be able to focus more attention to our BinTrac bin weighing system and MicroZone product lines that are leaders in each of their markets.”

Highlights of the announcement
• MSRC acquired ownership of the GF Pro Vision platform as of March 1.
• Herdstar and MSRC will work together to transition data services to a cloud-based server platform (Microsoft Azure) by June 1.
• More information for customers and prospective customers is available via MSRC’s website and a new website dedicated to GF Pro Vision, which will be available soon.
• GF Pro Vision has been a leading software program for post-weaning phases of production and features direct data link or import capabilities with both feed mill system (feed order and ration data) and pork processors (carcass data).

Based in Northfield, Minn., MSRC has been a leader in implementing new technology for pig breeding, including post-cervical artificial insemination and concurrent low-concentration semen dose technology. MSRC is a veterinary consulting group with services related to all phases of pork production.

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