Hormel Foods unveils Black Label 'Breathable Bacon' masks

Now through Oct. 28, fans can enter for a chance to receive a free, limited-edition bacon-scented face mask.

October 15, 2020

1 Min Read
Hormel Foods

Hormel Foods has launched Black Label Breathable Bacon, a first-of-its-kind innovation. Hormel Black Label Breathable Bacon is a revolutionary face mask featuring the latest in pork-scented technology with two-ply multi-fiber cloth to keep the delicious smell of bacon always wrapped around your nose and mouth. 

Bacon lovers everywhere have a chance to get their own Hormel Black Label Breathable Bacon, while supplies last. Now through Oct. 28, fans can enter for a chance to receive a free, limited-edition package of Breathable Bacon, so they can look and smell great wherever they are. Hormel Foods will also give back to hunger relief by donating one meal to Feeding America for every request, up to 10,000 meals. Fans can share pictures of their masks on social media using #BreathableBacon.

"We're continually focused on innovation – from new products, to marketing and distribution – all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon," says Nick Schweitzer, senior brand manager for Hormel Black Label Bacon. "In 2020, that means connecting everyone's favorite bacon scent to the year's 'it' accessory, and in doing so, bring Black Label Bacon closer to our fans."

Hormel Black Label Breathable Bacon is the latest in a series of technology-led innovations spanning products and distribution from Hormel Foods. Recent innovations have included The Black Market, a multisensory virtual reality experience, the development of a musical experience using the sounds of bacon and creating the world's first bacon-fueled motorcycle.

Source: Hormel Foods, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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