Credible data drives understanding of pork consumers, marketplace

Insights help to build trust and add value to the US pork industry. We talk with the National Pork Board for more insights.

February 29, 2024

The National Pork Board uses Checkoff funds to invest in data tools to determine what consumers are hearing, seeing, searching, eating, buying, saying, feeling and thinking to develop actional insights to build trust in and add value to the U.S. pork industry. These insights into action will come to life in our conversation with four members of the National Pork Board team:

Sarah Showalter, Consumer & Business Insights Manager

Dr. David Newman: SVP of Market Growth

Jose De Jesus: Senior Director of Multicultural Marketing

Kevin Sheehan Senior Director Processor Engagement

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