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National Hog Farmer

W&G Marketing Celebrates 30 Years

W&G Marketing Co., Inc., headquartered in Ames, Iowa, will mark 30 years of serving the specialty meat industry in September 2009.

W&G Marketing is a specialized meat processing and trading company that serves foodservice distributors, caterers, restaurant chains, and institutional accounts, as well as direct retail sales. In the past 30 years, W&G Marketing has grown to include a sales office, cold storage, and wholesale warehouse located in Ames, with processing plants in Jewell and Sidney, Iowa. W&G Marketing has been proud to supply many Iowa families with employment and will celebrate the anniversary with a company-wide event September 19.

W&G Marketing was started in 1979 by Chairman of the Board Marvin J. Walter and Jerry Grauf, and throughout its 30-year history has focused on quality and attention to detail. Popular products include the Hickory Grove line of barbecue meats and dressed roasting pigs.

Hickory Grove products are made from pork, poultry, and Certified Angus Beef® (CAB®), and include shredded/pulled meats, whole briskets, ribs, and portioned cook-in-bag products. The CAB® BBQ Beef was chosen by the National Cattlemen’s Beef Association as a finalist for Best New Beef Product for Food Service and Retail and was a featured menu item at the 2002 Winter Olympic Games. Whole roasting pigs are available fresh or frozen in sizes ranging from 10-150 pounds, as well as fresh and frozen dressed goat carcasses.

“Because we are relatively small and flexible, we have always been able to meet the individual needs of our customer base. We have appreciated the business of a sound and loyal group of customers, and we have endeavored to show them our appreciation by producing quality products at a reasonable cost,” says Walter.

W&G Marketing starts with quality products – Iowa grown meats – and applies strict processing standards in plants that have the capability to process and package meat products to suit every need, including private label packaging. Their marketing creativity allows for unique product development and individualized packaging for any foreign or domestic market.

W&G Marketing prides itself on customized service. In addition to its beef and pork products, W&G Marketing has access to Iowa grown chicken and turkey, and the capacity to expand procurement to other Midwest or national producers to find the right product for its customers. Likewise, it is able to utilize an array of spice and sauce sources to develop a customized flavor profile.

“We strive every day to provide exceptional customer service by reacting quickly, ensuring consistency, and exceeding quality expectations,” adds W&G Marketing President Darren Dies. Dies has been with the company since 1996 and has worked to develop many of the current products. “This company was founded on quality and we continue to see opportunities for growth in the niche markets we serve.”

W&G Marketing also conducts biomedical animal tissue collection and has been a long-time active member of the North American Meat Processors Association.

“It has been a wonderful experience to be in the meat processing industry with W&G Marketing for the past 30 years,” says Walter. “Each day has presented new challenges and opportunities and we have been fortunate to surround ourselves with good people in getting the job done. The future is bright and only limited by our imagination. People will always want to eat high quality meat and protein products and we have the wonderful opportunity to try to meet their needs.”