Vets Plus Inc., a Wisconsin-based nutraceutical manufacturer has announced that Paul Hays has joined its senior management team. Hays, most recently president and CEO of Virbac US, joins Vets Plus as chief commercial officer and will lead sales, marketing and commercial development activities for all Vets Plus brands and for the company’s Noble Pharma manufacturing division.

The addition of Hays to the management team comes two months after Vets Plus acquired Merrick’s Inc., a Wisconsin-based supplier of nutritional supplements to the dairy industry. According to David Nelson, Vets Plus’ president, “Paul’s broad leadership experience, extensive list of industry relationships and his expertise in commercial strategy will be invaluable to Vets Plus, especially as we begin to branch out from our traditional business model.”

Hays led Virbac’s North American operations from 2012-18 where he accelerated its growth through key product acquisitions, sales force expansion and by revamping its production facility. Prior to Virbac, Hays served as president and CEO of Synbiotics Corp. where he was responsible for the re-organization and turnaround of the veterinary diagnostics company and orchestrated the sale of the company to Pfizer Animal Health in 2010. He continued with the enterprise as Pfizer’s vice president of Global Diagnostics until 2012. These roles were preceded by 10 years in executive roles at Boehringer Ingelheim Vetmedica, serving successively as vice president of U.S. Sales & Marketing, vice president of Global Swine Business, vice president of Global Area Management & Marketing and executive vice president of U.S. Business Operations.

According to Hays, “This is an exciting opportunity for me to join an entrepreneurial and agile culture with so much potential. Vets Plus has enormous scientific and manufacturing resources and it is clear to me that Raj Lall (Vet Plus’ founder and CEO) and the rest of the management share a vision for the business that will be transformative. I am looking forward to contributing to shaping and achieving that vision.”

Vets Plus is a manufacturer of health and nutrition products for livestock and companion animals. The company operates throughout North America and has a sales office in Germany servicing Europe and Asia. Click here for more information about Vets Plus.

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