Bill Even, National Pork Board CEO, shares the Pork Checkoff story with Ohio pork producers. Consumers worldwide love pork, but the Pork Checkoff wants more people enjoying U.S. pork.  He outlines the mission of the Pork Checkoff, focusing on what motivates consumers when purchasing food.  The National Pork Board is shifting its strategy and exciting new partnerships and programs are on the horizon to move the pork demand needle.