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Meat Institute, National Pork Board host TikTok tournament

TAGS: Retail
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Food Renegades to go head-to-head in deli dinner showdown.

Before the buzzer sounds on this year's National Deli Meat Month, The North American Meat Institute, a contractor to the Beef Checkoff, and The National Pork Board, administrator of the Pork Checkoff, will go into overtime celebration with the ultimate Deli Dinner Showdown. While fans around the world still won't be able to root for their favorite teams courtside in packed arenas, this TikTok tournament featuring favorite deli meats is sure to be a slam dunk.

The Deli Dinner Showdown, a tournament-structured event, will include leading TikTok chef and nutrition influencers sharing their enthusiasm for deli meats. They will break away from the long-held image of these products as only lunch and sandwich options and create culinary dinner delights featuring their favorite cuts. Fans will have the chance to win $100 for correctly predicting the winning bracket.

The Deli Dinner Showdown encourages TikTok foodies to create delicious dinners featuring deli meats.

To facilitate this culinary competition, the Meat Institute and Pork Board are partnering with The Food Renegades, a division of The Digital Renegades—a digital marketing agency and a chef alliance on TikTok. This tournament will bring the Food Renegades' five million followers together to cheer for taste, convenience and nutrition that deliver satisfaction when they need it the most.

"The Deli Dinner Showdown encourages fans to think outside the confines of the sandwich, and to create delicious dinners featuring deli meats," said Eric Mittenthal, vice president of sustainability for NAMI. "It's amazing how versatile deli meats and other prepared beef and pork products can be."

Chris Jones, director of marketing strategy at the Pork Board, commented, "No matter how you slice it, there are so many choices to tempt taste buds all month long. We can't wait to see the deli meat creations that the contestants prepare."

Join the celebration on social media by posting and following #delidinnershowdown #delimeatmonth and #foodrenegades.

The Food Renegades include:

Chefs:

  • Marco Sanchez @woodfireandwhiskey
  • Erica Kuiper @cookiterica chef and mom who lost over 100 pounds cooking keto
  • Tara @aldentediva, Italian mom known for her viral video featured on FoodNetwork, garnering over 25 million views
  • Paola D Yee @paoladyee, sees food, specifically desert, as art with lavish and creative designs
  • Melissa @melissajorealrecipes
  • Tori @toriphantom
  • Kelsey Shade @chefkelsey
  • Lauren Bower @cooklikeamother, former Elite model now cooks for four kids with her comedy skits

Judges:

  • Jacque @jacquegotmeat,
  • Matt Groark @groarkboysbbq, BBQ master featured on Good Morning America
  • Trazia Rae @traziarae
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