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NPPC Launches COOL Series

The National Pork Producers Council (NPPC) has launched a series of special issue papers aimed at educating Congress, news media and the general public on the short- and long-term negative impact of country-of-origin labeling (COOL). This much-anticipated series of special issue papers will show why increasing numbers of pork producers, nationwide, are changing their positions and now oppose COOL,

The National Pork Producers Council (NPPC) has launched a series of special issue papers aimed at educating Congress, news media and the general public on the short- and long-term negative impact of country-of-origin labeling (COOL).

“This much-anticipated series of special issue papers will show why increasing numbers of pork producers, nationwide, are changing their positions and now oppose COOL,” says NPPC President Jon Caspers, Swaledale, IA, pork producer.

The first brief is titled “COOL and the U.S. Pork Industry: Who Will Raise the Hogs?” It covers pork producer concerns about liabilities, civil fines and meat recalls, international trade and potential losses, competition and the possibility of long-term gains by poultry, and the lack of consumer benefits from COOL.

“It is our hope that by addressing issues centered around this flawed legislation, we can further illustrate the many costs and burdens COOL will place on pork producers who have suffered economic losses for 18 months straight,” says Caspers.

The articles can be viewed at www.nppc.org/issue_brief/index.html.