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Farm Progress America, January 18, 2017

Max Armstrong talks about the changing dynamic of the way consumers shop for food.

The trip to the grocery store isn't like it was when Max Armstrong was a young lad. He talks about a new grocery shopper trend report that shows the changing nature of just who goes to the grocery store these days. Short answer it's no longer "Mom's job" to get groceries. What does that mean? Max explores that and more in today's report.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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