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pure farmland product .jpg Smithfield Foods

Smithfield launches plant-based protein portfolio

Pure Farmland products will be available in fresh, refrigerated sections of grocery retailers nationwide in mid-September.

Smithfield Foods Inc. is launching a plant-based protein portfolio under its Pure Farmland brand, the company announced today. The new line comes in a variety of breakfast patties, meatballs, burger patties and pre-seasoned protein starters to help consumers have more plant-based protein options for all meal occasions, including breakfast, lunch, dinner and appetizers.

The brand-new Pure Farmland soy-based line features eight fresh, versatile, juicy and flavorful products. Crafted in the U.S., all items are made with natural flavors, are gluten and dairy free and serve as a good source of protein, the announcement said. Given that soy is a complete protein, it provides levels of all essential amino acids that many other plant proteins do not provide, the company said.

Pure Farmland products cater to a “flexitarian” eating style for those who are actively trying to consume less meat in their diets. In the past, Smithfield said consumers have had to compromise on taste when choosing meat alternatives, but with Pure Farmland, consumers can enjoy plant-based protein that fits easily into their favorite dishes without sacrificing flavor.

The new Pure Farmland items include:

  • Simply Seasoned Plant-Based Burger Patties
  • Plant-Based Burger Patties with Dairy Free Cheddar Alternative
  • Homestyle Plant-Based Meatballs
  • Italian Style Plant-Based Meatballs with Dairy Free Parmesan Alternative
  • Savory Original Plant-Based Breakfast Patties
  • Maple Plant-Based Breakfast Patties
  • Simply Seasoned Plant-Based Protein Starters
  • Mild Italian Style Plant-Based Protein Starters

“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space and have taken our time to get it right,” Smithfield chief commercial officer John Pauley said. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability and our deep understanding of ‘flexitarian’ consumers to deliver a broad variety of flavorful, plant-based protein choices that consumers want and can afford at a great value.”

Offered in sustainable packaging with trays made from more than 50% recycled material, Pure Farmland has committed to empowering local farmers and farms by partnering with American Farmland Trust. With every package sold, the brand pledges to donate the cost of protecting 1 sq. ft. of farmland. These donations will help American Farmland Trust continue to further its mission of not only protecting the nation’s farm and ranch lands but also promoting sound farming practices and supporting farmers.

Pure Farmland plant-based protein products will be available in the fresh, refrigerated sections of grocery retailers nationwide in mid-September.

TAGS: Marketing
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