From acidifiers to yeast, the feed additive market is booming, but the best is yet to come.
“To be successful and competitive in the future, producers will need performance options that don’t yet exist,” explained Adam DeRosier, general manager of PMI, a business group of Land O’Lakes Inc. formed in 2015 to offer leading feed technology products. “To get there, we need to look at how components work together for greater outcomes.”
DeRosier said market pressures, including regulation and consumer-driven market demands, are driving demand for new feed additives. Globally, the market is projected to grow from $16.5 billion in 2016 to $22 billion by 2022, according to a 2017 report by Global Market Insights that PMI cited.
At the recent World Pork Expo, PMI repositioned its brand, simplifying its name and refreshing its marketing assets.
“We are launching PMI’s new look and feel in the marketplace this summer and look forward to expanding what’s possible in animal nutrition,” DeRosier said. “Our approach includes bringing the best ingredients and technologies together and combining them with comprehensive expertise across species, components and geographies to develop innovative additive combinations.”
Based on PMI’s market presence and qualitative research conducted with nutritionists, producers, veterinarians and feed buyers across the livestock sector, the company has identified three trends it says may shape the feed additive market.
- Feed additives combinations will grow in popularity. More than 70% of producers now use more than one feed additive, and this will likely continue to grow, PMI said. Increasingly, producers are seeing the benefits of combining feed additives to produce even greater outcomes.
- Producers are using data to align their teams. PMI’s research found that producers agree on just 60% of the top livestock performance and health challenges, leaving room for confusion regarding which challenges to address and how to do so. That means it’s important to track data, so teams are aligned with what’s most important for their operation and address the appropriate challenges with the right tools.
- Producers and nutritionists trust in independent research but will still verify it on the farm. As more feed additive options become available, it’s important to understand who to trust. When making feed additive decisions, producers and nutritionists are putting even more weight on both university research and on-farm testing.
PMI develops innovative combinations of animal feed additives that optimize performance in poultry, swine, dairy and beef cattle by supporting nutrient utilization and gut health. PMI leverages advanced ingredients and technologies to develop products that perform.
One of those ingredient areas is medium-chain fatty acids (MCFA) for swine, which was also announced jointly by PMI — under the OutPace brand in the U.S. — and Canadian Bio-Systems Inc. — as Biotica in Canada.
“The pork industry is well integrated between the U.S. and Canada. The trends are the same in both countries, particularly toward the rising adoption of new feed additive solutions to help meet today’s challenges,” said PMI marketing manager Dr. Suzanne Petersen. “And now, producers operating in both jurisdictions can benefit from the ability to ensure a sustained program of MCFA throughout all critical phases of production and movement of animals, including cross-border transportation of animals.”
According to the announcement, the latest research indicates leading MCFA options are beneficial in key phases of the life cycle and can support production systems regardless of whether or not those systems involve the use of antimicrobials. However, with the shift toward greater restrictions on antimicrobials use and stricter judicious use principles, they have gained rising attention as a leading option to help producers transition to this new landscape.
OutPace feed additive from PMI is specifically designed for nursery-grower pigs and includes key functional components such as patented MCFA. PMI said the product fits with strategies aimed toward supporting immuno-competence and gut integrity, including those designed to optimize performance during common periods of stress such as diet change, movement or other wellness challenges.
Both PMI and Canadian Bio-Systems Inc. are strategic partners with Nuscience, a member of the Royal Agrifirm Group headquartered in Belgium, who holds key patents around the combination and application of MCFA formulations.