Nebraska-based, family-owned swine genetics company, DNA Genetics, recently launched a revamped website. While the overall look and feel of the website is drastically different, the firm says the content is still focused on what matters: showcasing the company's cutting-edge swine genetic advancement program. 

"Much like genetics, websites are constantly changing and evolving as technology progresses," says Kurtis Harms, director of marketing with DNA Genetics. "At DNA Genetics, we're always striving to improve the overall user experience. Whether current or potential customers prefer to interface with us in-person or online, we want to make each impression a positive interaction."

At the new DNASwineGenetics.com, which was was optimized for both desktop and mobile delivery, visitors can find detailed information on the company's industry-leading product lines, including the Maternal Line 241 and the Terminal Line 600 Duroc. In addition to an overview on each product line, all current customers will have access to technical resources through the "Support" tab on the new website. Through this link, a series of helpful documents and videos are available to help producers on a variety of issues, from nutrition to biosecurity. From the website, product orders can be made easily through the prominent "Easy Link" tab. 

"We're so proud of our product lines, our genetic program and our people which have propelled DNA Genetics to a dominant leader in swine genetics. Our website is an extension of our commitment to excellence and our core values which shine through on each page. I'd encourage everyone to check out our new site to better understand what sets our business apart from other swine genetics companies," says Harms. 

DNA Genetics is a family-owned swine genetics company based in Columbus, Nebraska. With an eye to the future and roots firmly planted in real-world commercial production, the business has grown to one of North America's largest swine genetics companies. 

Source: DNA Genetics, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.