A new campaign was launched today at the United Kingdom’s border to help keep the damaging animal disease African swine fever out of the country.

The disease, which poses no threat to human health but is fatal for pigs, has already spread widely across Asia — including China and Vietnam — and parts of Central and Eastern Europe. Cases have also been reported throughout Sub Saharan Africa.

This has led to the deaths of over 800,000 pigs and wild boar in Europe and an estimated four million pigs in Asia, causing global pork prices to rise. If the disease was found in the UK, it could have a devastating impact on the UK’s commercial pig stock of five million pigs, as well as the trade of our pork products.

The main ways that the disease can spread are:

Today’s new campaign aims to safeguard the UK’s pork and pig industries by targeting anyone who has the potential to introduce ASF to the UK. It includes a new poster campaign, which will be introduced to UK airports and ports throughout the summer, to raise awareness of the disease and the risks of bringing back contaminated products.

Border Force officers enforce controls at the border on illegal meat by searching freight, passengers and luggage and will seize and destroy illegally imported meat products.

Lord John Gardiner, Minister for Biosecurity, says, “While there has never been an outbreak of African swine fever in the UK, we are not complacent and already have robust measures in place to protect against animal disease outbreaks. This poster campaign at UK airports and ports adds to the strict control measures we have put in place to ensure that no live pigs, wild boar or pork products from affected areas reach the UK.

“It is essential all tourists and holidaymakers do not bring to the UK any pork products to protect the UK’s high biosecurity.”

Christine Middlemiss, the UK chief veterinary officer, says, “Keeping African swine fever out of the UK is one of my top priorities. As we have seen around the world, its impact on pig farmers and the wider pork industry has been devastating. The virus survives incredibly well in pork meat and can survive for months in smoked, dried and cured meats and likely years in frozen meat.

“That is why it is crucial that anyone travelling from affected regions takes this advice seriously in order to ensure that there is no spread of the disease to animals in the UK,” she says.

Zoë Davies, chief executive of the National Pig Association, says, “The NPA is delighted that DEFRA and UK Border Force are launching this campaign. We have always stressed that the biggest threat to our pig herd is from products coming in from affected countries, so this is an important step to help keep ASF from entering our country. The government has estimated that a ‘reasonable worst-case scenario’ ASF outbreak could cost the country £90 million. We believe the figure would be much higher and that is why we need to mobilize every available resource and effort to help prevent such a catastrophe.”

Source: United Kingdom Department for Environment, Food and Rural Affairs, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.