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Smithfield launches website focused on delivering its mission of ‘Good food. Responsibly.’

TAGS: Business

Smithfield Foods Inc. announced today that it has launched a new corporate website detailing the company’s ongoing efforts to be a sustainable consumer packaged goods company.

The new website, smithfieldfoods.com, houses an array of information about the company, its branded products, and sustainability initiatives. The website merges together the previous smithfieldfoods.com and the company’s sustainability website, smithfieldcommitments.com, which has been discontinued.

Smithfieldfoods.com documents the company’s journey toward being a global leader in branded packaged meats. The new website further underscores Smithfield’s continued emphasis on growing its brands, people and sustainability leadership after the company’s recent organizational realignment that unified all its independent operating companies, brands and marketing under one corporate umbrella.

“We’re very excited about our new website because it reflects, and supports, our evolution into ‘One Smithfield’ and our mission to provide Good food. Responsibly,” says C. Larry Pope, Smithfield’s president and chief executive officer.

The site also introduces Smithfield’s focus on the three guiding principles it has adopted as a company: Responsible operations, Transparency and Innovation.

“These principles serve as the foundation for the decisions we make relative to our brands, our sustainability efforts, and how we interact with employees and other stakeholders,” Pope says.

Among its features, the site includes videos that incorporate interviews with company executives and other employees. The videos appear throughout the website, and in a new section “Smithfield Up Close”. Several of these videos are premiering with the site’s debut, including:

  • Smithfield’s role in feeding a global population, featuring CEO Larry Pope and Dennis Treacy, the company’s executive vice president and chief sustainability officer;
  • An on-the-farm look at the company’s sow housing conversion process, featuring Dave Elkin, director of engineering for the Hog Production Division, and Farm Manager Anita Bereza; and 
  • An overview of the company’s manure management practices, with Kraig Westerbeek, vice president, environment and support operations, for the Hog Production Division.

In addition to offering a high-level, transparent overview of the company’s sustainability efforts, the website includes the comprehensive integrated report that outlines Smithfield’s measurable sustainability and financial results. Among its other features, the website also includes a robust new search function that will help visitors find the information they need.

Smithfield will also report its recently developed new set of sustainability targets and goals on the website, which it established after surpassing or achieving many of its previous targets in key areas.

For more information, visit www.smithfieldfoods.com.