For the first time since 1994, McDonald’s McRib sandwich is available in all participating restaurants nationwide through November.
“The Checkoff was instrumental in the first national rollout of the McRib,” says Paul Perfilio, national foodservice marketing manager for the Pork Checkoff. “This year the pork logo will be prominently featured on special McRib tray liners at all participating restaurants nationwide.”
The McRib is made of 100% USDA-quality pork, served on a toasted, golden-brown home style roll. The boneless, seasoned pork patty comes with fresh, slivered onions, two dill pickle slices and a one-of-a-kind sweet, smoky, tangy, western barbecue style sauce.
“Each year the return of the McRib promotion in different regions of the country brings pork back to the top of consumers’ minds and that is great for everyone involved,” says Dianne Bettin, chair of the Domestic Marketing Committee and a pork producer from Truman, MN. “The McRib has had a lot of success as a limited-time menu item.”
“McDonald’s McRib sandwich is truly an iconic product – and for many of our customers it’s more than just a sandwich, it’s an experience,” says Neil Golden, senior vice president and chief marketing officer, McDonald’s USA. “The enthusiasm and passion of McRib fans has helped propel a distinctive sandwich to a legendary status.”
McRib enthusiasts can view “The Legends of McRib,” Web site, www.McDonalds.com/McRib to capture McRib stories and tall tales submitted by fans who want to share their love of the sandwich with the world.