Hormel Foods, the maker of America’s No. 1 selling pepperoni, is introducing Happy Little Plants pepperoni, a soy-based pizza topping.

The company said everyone should be able to enjoy the experience of pepperoni pizza, adding that its plant-based pepperoni-style topping will impress both plant-lovers and pork enthusiasts.

“Our team worked closely with pizzerias, chefs, foodservice operators and pizza experts to develop a plant-based pepperoni style topping that cooks and tastes exactly like traditional pepperoni,” said Anthony Panichelli, foodservice pizza toppings brand manager at Hormel Foods. “Chefs and restaurateurs are very aware of today’s dynamic food landscape and consumers’ desire to add more plant-based foods to their diets. The new Happy Little Plants brand pepperoni style topping was developed with foodservice operators to ensure pizzeria-level taste, convenience and quality, so much so, that many people may have a hard time tasting the difference between Happy Little Plants brand pepperoni style topping and traditional pepperoni.”

Over the coming weeks and months, the new Happy Little Plants brand pepperoni style topping will be hitting pizzeria menus across the country.

Additionally, the Happy Little Plants brand pepperoni style topping will be showcased at the upcoming Pizza Expo in Las Vegas for foodservice operators and restaurant owners everywhere.

Happy Little Plants also has an Italian-style crumble topping, a pea-protein based pizza topping, that has a similar taste and appeal as a traditional sausage pizza topping.