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Krick joins Select Sires’ beef department

Krick will manage beef-focused social media platforms, communications and engagement with beef sales representatives.

Select Sires has hired Darcy Krick of Highmore, South Dakota, as a multimedia and beef sales representative engagement specialist for its beef department. Along with her roots in agriculture and the beef industry, Krick brings graphic design, photography, and marketing knowledge to this role. 

Since graduating from Northwest College with an associate degree in graphic design, Krick has worked in the agricultural field. Her experiences include ultrasound and veterinary assistant roles, as well as genetic sales and consultation. Krick’s most recent work with the South Dakota Beef Industry Council included development and management of social media platforms and event coordination. 

“We are thrilled to have Darcy join our growing beef program at Select Sires,” said Lorna Marshall, vice president of beef genetics. “Darcy’s wealth of expertise in both the beef and A.I. industries, along with her energy, enthusiasm, creativity and dedication to beef producers is an ideal fit for Select Sires.”  

In her role, Krick will be responsible for managing Select Sires’ beef-focused social media platforms and managing communications and engagement with the cooperative’s beef sales representatives. She will produce and distribute promotional and informational e-newsletters for field staff and customers. Krick will work with the beef department to develop messaging for the various programs while continually strengthening the Select Sires brand and service to farmerowners. 

Based in Plain City, Ohio, Select Sires is the largest global A.I. cooperative and is comprised of six farmer-owned and -controlled local organizations in the United States. As the industry leader, it provides highly fertile semen, as well as excellence in service and programs to supply dairy and beef producers with the world’s best genetics.

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