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Survey finds Americans ready to grill; 48% let fresh meat go to waste

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New data from Omaha Steaks reveals insights and attitudes about summer cooking and grilling habits.

According to a new Harris Poll conducted on behalf of Omaha Steaks, 76% of Americans plan to grill out more during the next six months. America's 'Original Butcher' surveyed 2,000 U.S. adults going into the summer season to better understand attitudes and anticipated behaviors towards grilling, cooking, buying and eating meat.  

The results found eight in 10 (79%) Americans enjoy outdoor BBQs with friends and family more than going out to a restaurant. Yet even as they are eager to grill, nearly half (48%) of Americans let fresh meat purchases go to waste, throwing out raw and fresh meat each month. In fact, Americans commonly waste between $11 and $50 monthly on raw and fresh meat that goes unconsumed. One solution, agreed on by eight in 10 (78%) of Americans, is to stock their freezers with more high-quality meat.

"Flash-frozen quality meat ensures you are ready for on-the-go summers with kids, and any-size-guest-list BBQs with friends and family. Simply quick thaw only the meat you need to reduce or eliminate the waste," says Omaha Steaks executive chef David Rose. "It's a simple solution your favorite restaurants and chefs use, and home cooks can benefit from too."

Dinner made simple
Six in 10 (62%) Americans don't know what they're having for dinner and 7 in 10 (73%) say they let their cravings decide what they'll eat. Yet, 8 in 10 (78%) agree a well-stocked freezer of meat would help them be more prepared when deciding what's for dinner.

Not only are consumers wasting money when they throw out fresh meats, but they're also wasting time spent at grocery stores picking out the perfect - at that time – meat, if their favorite cuts are available. Further, by the time most people realize their meat is going bad, it's too late to freeze it for later use because the peak freshness window recommended has expired. Six in 10 (61%) of Americans agree high-quality meat, flash-frozen, is better than fresh meat that's been sitting out in supermarkets.

Some other key survey findings and attitudes include:

  • Stay in and grill. Most Americans cook dinner at home 4-5 nights per week, and 70% of Americans are looking forward to hosting more outdoor BBQs this summer.
  • Experimenting on the grill. Seven in 10 Americans have difficulty choosing meat, with most struggling to decide what type of meat they're in the mood to eat. Nearly as many (66%) plan to grill different foods more this summer than in the past, and 63% of survey respondents agreed they enjoy experimenting with the latest grilling trends.
  • Grilling is America's pastime. Fifty-six percent of Americans are passionate about grilling as a hobby. For most, the grilling atmosphere is their favorite part of the experience.
  • Nothing goes to waste. Nearly 6 in 10 (59%) Americans want to reduce the amount of fresh meat they waste due to spoilage, and 58% are interested in buying more high-quality frozen meat to reduce meat wasted.

Source: Omaha Steaks, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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