nhf-usmef-mexicogrillworkshop.jpg U.S. Meat Export Federation

Online workshop in Mexico promotes new ways to grill U.S. pork

A Weber Grill specialist taught the initial class, demonstrating methods for grilling U.S. pork loin with Alabama sauce.

Sharing new ideas for grilling U.S. pork during stay-at-home restrictions, the U.S. Meat Export Federation teamed up with Weber Grills in Mexico to launch the Mobile Grill Academy, an online education and training module. Funded by the National Pork Board and the Illinois Soybean Association, the sessions are designed to help Mexican retailers and foodservice operators engage with consumers and encourage them to purchase U.S. pork.

"Weber Grill workshops have traditionally been face-to-face activities, but at a time when many people are staying home and avoiding gatherings of people, we developed an online tool to demonstrate how to grill U.S. pork," says Lorenzo Elizalde, USMEF trade manager in Mexico.

Following a successful test run with USMEF staff, grilling supplies and U.S. pork cuts were sent to interested importers, distributors, retailers and foodservice professionals in Mexico. A Weber Grill specialist taught the initial class, demonstrating methods for grilling U.S. pork loin with Alabama sauce.

"After the first event, many participants expressed interest in implementing the online grilling workshop for their clients, which is exactly what we had in mind," says Elizalde. "It's likely the pandemic will continue to affect how people interact and how foodservice businesses train employees, at least for a little while. Having this online workshop available is a very valuable tool for promoting U.S. pork."

Source: U.S. Meat Export Federation, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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