How to get more people to eat U.S. pork
Bill Even, National Pork Board CEO, shares the Pork Checkoff story with Ohio pork producers. Consumers worldwide love pork, but the Pork Checkoff wants more people enjoying U.S. pork. He outlines the mission of the Pork Checkoff, focusing on what motivates consumers when purchasing food. The National Pork Board is shifting its strategy and exciting new partnerships and programs are on the horizon to move the pork demand needle.
Virtual host rock stars
Ohio Pork producers were the first to host virtual field trips. Ohio pork producers Tom Graham, Rebecca Suber and Neil Rhonemus are not shying in telling their real pig farming story. They have hosted hundreds of groups from children to adults virtually on their farm.
Who will speak for conventional agriculture?
Brett Stuart, Global AgriTrends, says food shortage already exists across the globe. Over 815 million people are considered "food insecure" with more than 6,000 children perish every day. Stuart says we have yet to hit the food production capacity of the planet. While agriculture focuses maximizing yields, certain consumer's demands hurt efficiency. As a result, regulation is introduced to reduce yield capabilities as many children remain hungry.
OH, the Pork!
City Barbeque sold 3.7 million pounds of pork shoulder and ribs in its restaurants last year. Frank Pizzo, director of training, says it is on track to sell 4.5 million pounds this year. Co-founder Rick Malir grew up on a farm and his love for pork shows in the way the food chain prepares and promotes pork. So, it is no surprise the Ohio Pork Council selected City Barbeque as the Pork Promoter of Year.
Everyone is talking about bacon!
Bill Even, National Pork Board CEO, says everyone is talking about pork. Research shows pork overall grabs the most conversation amongst the animal proteins. However, at least 1/3 of the talk is about bacon.
Build your own platform
Rob Sharkey, Illinois farmer, shares his personal farming journey and the lesson in humility raising hogs bestowed on his family. Farming is not an easy journey and many times rough times are not openly discussed. Through his podcasts and video series, he gives farmers a way to tell the untold stories of farming. As Sharkey says, "If no one give you a platform then BUILD your own."
Strong foundation to stand on
Pay attention to the ears
Nancy Lidster discusses low-stress pig handling techniques. She and her husband, Don, were commercial pig producers for 20 years in the Canadian province of Saskatchewan before spending the past two decades running a training company teaching best practices on pig handling techniques. She shares tips on utilizing the flight zone and tuning into the pigs' body language."You need to pay attention to their body language and recognizing whether they are getting scared."
One area to tune it is the pigs' head. Perk ears are often a sign of alertness and stress.She says often people think the pig is stopping due to something in front of them but honestly it is the handler behind them.
What's next in technology
The technology available for today's swine business is vast. Hog producers embrace automation to save time and improve efficiencies. So, they can get back at the real job - taking care of the pigs.
Learn from each other
The pork industry benefits when they work together. Producers panel offer the opportunity for farmers to learn from each other.
Bid once, Bid twice
Ohio pork producers support the efforts of the state organization by bidding on favorite auction items.