Fifty percent of U.S. adults read the “Nutrition Facts” label “always” or “most of the time.” This is the findings of the Food and Drug Administration’s “2014 Health and Diet Survey,” which is used to assess consumer knowledge, attitudes and practices regarding current and emerging nutrition and labeling issues.
Specifically adults read the label when deciding if to buy a food product: always (16%); most of the time (34%); sometimes (27%); rarely (12%); and never (10%). According to the FDA, the survey helps the agency make “informed regulatory, educational and other decisions with a better understanding of consumer knowledge, attitudes and practices about current and emerging nutrition and labeling issues.”
The survey also found that 90% of those surveyed thought American adults are using more salt than they should, and 75% said products in supermarkets contained more or the same amount of salt as five years ago.
This is the 11th survey conducted by FDA, with the first survey completed in 1982.