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Canada unveils new Pork Promotion and Research Agency

benoitb-GettyImages The 7th largest pork producer in the world, Canada's hog sector includes over 8,000 hog farms.
PRA will also help mitigate the potential risks of African swine fever by investing in research that could boost on-farm biosecurity and surveillance.

The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced Thursday the creation of the Canadian Pork Promotion and Research Agency, while at the annual general meeting of Les Éleveurs de porcs du Québec. The PRA will support the competitiveness and sustainability of the pork sector by enabling the development and implementation of promotional and research activities.

"Canadian pork farmers will greatly benefit from the new Canadian Pork Promotion and Research Agency which will help to promote the marketing and production of pork, develop new markets for producers, and support research activities," says Bibeau. "We will continue to work closely with the industry to ensure our hard working producers have the tools they need to thrive in the global marketplace."

Pork producers and processors are expected to benefit greatly from the agency's promotional and research activities, especially as producers cope with impacts of the COVID-19 pandemic. The PRA will allow producers to take full advantage of the increased market opportunities, both domestic and international. As a result of recent trade deals, producers have preferential access to two-thirds of the world market. The agency will also help mitigate and manage the potential risks of African swine fever by investing in research activities that could boost on-farm biosecurity and surveillance.

The creation of a national levy system will underpin the PRA's activities. Levies will also be collected on imported pork products, at a rate that is no more than the minimum levy paid by producers across the country. Similar agencies exist in other markets that have been successful, like the Canadian Beef Check-Off Agency that generates about $7.5 million each year toward funding initiatives that help beef producers expand their markets and increase sales.

Agriculture and Agri-Food Canada and Farm Products Council of Canada have been working closely with the Canadian Pork Council to help establish the PRA and ensure it provides long-term benefits for pork producers across the country.

"Québec pork producers are very pleased with the announcement of the creation of the Canadian Pork Promotion and Research Agency," says David Duval, president of Les Éleveurs de porcs du Québec. "We are confident that the agency will benefit all of our producers and create a more competitive business environment. We will collaborate with the department and all industry stakeholders to implement this new agency."

"Producers across Canada welcome the establishment of the Pork Promotion and Research Agency," says Rick Bergmann, chair of the Canadian Pork Council. "The PRA will be an important vehicle for producers — it will help facilitate even greater collaboration across the value chain through increased research and promotion activities. In the long run, it will result in improving the long-term growth and competitiveness of the sector."

Source: Agriculture and Agri-Food Canada, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
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