Alternative proteins: Hype or Hope? A fair question proposed by Christine McCracken, executive director of Rabobank Food & Agri Research, speaking at the Pork Management Conference. Her company monitors the growth of alternative protein around the globe. For the most part, the commercialization of alternative protein is seeing more progress in other parts of the world like Asia and Europe. However, it appears they are here to stay, she says.
Here’s what we learned about alternative proteins and why animal agriculture needs to keep an eye on the growing market segment.