October 17, 2023
The Pennsylvania Pork Producers Council is tasked with pork promotion initiatives that cover Pennsylvania's broad geography and population. With nearly 12 million consumers in-state, reaching each potential pork enthusiast can be tough. The PPPC uses tactics like digital marketing, retail promotions, recipe inspiration and now, a College Football NIL (Name, Image, Likeness) deal to promote the product.
Chop Robinson, a stand-out junior Defense End for the Penn State Nittany Lions, is a second-team All-American. With his sights set on the NFL, he is currently working jointly with the PPPC to promote pork. Chop, short for Pork Chop, was born weighing over 14 pounds. He said, “my parents started calling me Pork Chop early on and it stuck! Since then, I grew taller and thinned out, but Chop stuck”.
PPPC will be utilizing a series of videos and photography to promote, you guessed it, pork chops across their social channels, in digital and print media.
“Our partnership with Chop allows for a fun, engaging way to keep pork front of mind," said Courtney Gray, executive director for the PPPC. "A delicious pork chop is flavor-packed and full of protein. Athletes like Chop can enjoy it, but so can the average family! Pork is so versatile, it can be used as an ingredient or the star of a dish. We want people to choose pork for their tailgates but also all season long.”
The PPPC also had a presence at the 2023 BBQ Rib Cookoff, which happened during the PSU Fan Fest Saturday, ahead of the Penn State Football game against the University of Massachusetts.
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