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National Pork Board Nutrition Team Members Dr. Kristen Hicks Roof and Emily Krause share the details of efforts to connect with the younger consumer.
January 16, 2025
The National Pork Board is focused on emotionally connecting with younger consumers to build a bigger appetite for pork. Improving demand starts with understanding what is important to consumers, and what motivates them to pick up a product at the store or choose at a restaurant. NPB Nutrition Team Members Dr. Kristen Hicks Roof and Emily Krause join us with the details.
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