Checkoff funds are being activated to reach consumers with a digital, unapologetic and ownable position of taste and flavor for the pork category. Through the creation and launch of a sophisticated new business tool called NPB Consumer Connect, this new consumer marketing strategy can be scaled and implemented across the food value chain. Patrick Fleming, the new vice president of demand development for the National Pork Board, joins us live to share the industry’s domestic demand and consumer marketing strategy to re-position pork in the hearts and minds of consumers, specifically Millennial and Gen Z.