The makers of Hormel Black Label Bacon are introducing the category’s first-ever co-branded bacon in partnership with Cinnamon Toast Crunch cereal, and the combination of sweet and salty never tasted better. The limited-edition product delivers a crisp, sugary crust with a delicious balance of cinnamon, sugar, salt and savory bacon taste. Cinnadust seasoning blend is hand-rubbed onto thick-cut bacon and held overnight for optimal flavor.

Two brands with a passionate fanbase, this craveable collaboration is meant for snacking, pairing and enjoying during any hour of the day. As the boldest of all bacon brands and a leader in product and flavor innovation, the makers of Hormel Black Label Bacon bring unrivaled expertise to the partnership with Cinnamon Toast Crunch — an iconic cereal from General Mills with a cult-like following. Black Label Cinnamon Toast Crunch Bacon officially takes bacon to the next level.

“Sweet and savory is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways,” said Brandon Tyrrell, senior marketing manager for Cinnamon Toast Crunch cereal.

Black Label Cinnamon Toast Crunch Bacon will be on shelves beginning on Sept. 16 at select Walmart locations. In the coming weeks, the product will be available at select Kroger stores and other retailers nationwide while supplies last.

“It doesn’t get more iconic than Hormel Black Label Bacon and Cinnamon Toast Crunch cereal, so we went big with our first-ever co-branded bacon product,” said Aly Sill, senior brand manager for Hormel Black Label Bacon. “We’re excited to bring fans a bacon that is packed with flavor and blasted with Cinnadust seasoning blend for any eating occasion.”

Following the announcement of Black Label Cinnamon Toast Crunch Bacon, the makers of Hormel Black Label Bacon will continue to bring fans the unexpected with more delicious partnerships and limited-time products in 2025 and beyond.