Choice is pleased to announce that on Aug. 15, Graydon Bell joined Choice USA as the general manager.  

Over the course of his professional career, Bell has gained extensive experience in the livestock and animal genetics business in the United States and globally. He brings expertise in sales, marketing and finance from his 30-plus years in the industry, including his most recent position at Standard Nutrition as director of business development and sales.

In his capacity of general manager, Bell will be leading the U.S. team in order to drive innovative solutions to the swine producers and partners by utilizing Choice Genetics and Groupe Grimaud.

"We are excited and proud to welcome Graydon as the head of Choice USA," said Thomas de Bretagne, CEO of Choice Global. "His background is well aligned with our strategic orientation and development plan. He brings us his expertise working in the swine industry in the U.S. market but also in a worldwide scope."

"I am very pleased to join Choice Genetics and Groupe Grimaud," Bell said. "Their multispecies approach to genetics allows them to have a strong breeding program needed to compete in the global market today, with the ability to specialize for local markets and partners. I am looking forward to working with our teams to find sustainable solutions for the U.S. producers' genetic programs and business plans."

Choice is a global swine genetics company and part of Groupe Grimaud, a major multi-species animal genetics company. Choice has subsidiaries in France, Poland, the United States and Brazil and its breeding stock is marketed in more than 36 countries. Product differentiation, innovation and service are at the heart of the company. Choice offers tailor-made solutions for the entire pork value chain.

Source: Choice, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.