The National Pork Board's race-related promotions, tied to each Automotive Race Club of America (ARCA) race during 2001, contributed to the sale of about 41 million lb. of pork in 18 retail chains in 6,554 stores.
Incremental sales of pork more than doubled to 17.7 million lb. Incremental sales reflect the pounds of pork moved over normal tonnage.
In 2001, the pork checkoff sponsored car #46 for the second year. The car is driven by three-time ARCA/RE-MAX champion Frank Kimmel.
The Pork Board has launched a new Internet site on pork-related racing events, www.porkracing.com.
