The National Pig Association, the voice of the British pork industry, has expressed serious concerns about a television program scheduled to air next week that appears to condone and glamorize the theft of pigs.

The documentary, "How to Steal Pigs and Influence People," will be shown on Channel 4 on Jan. 14, and will follow what the program makers describe as "a unique community of vegan and ex-vegan influencers." "Some embark on farmyard heists, others are devoted to back-bedroom chicken sanctuaries," the program's teaser states.

In a letter to the broadcaster, NPA policy services officer Lizzie Wilson seeks assurances that Channel 4 will not be televising people in the act of committing illegal acts.

She highlighted how the British pig industry and its farming families have been consistently targeted by animal rights activists. This activity has increased over the past two year, with activists brazenly trespassing on farms either at night or during the day to "expose the realities of British pig farming."

"In some instances, they 'liberate' the pigs they find, which is of course a criminal act of theft. Furthermore, our members have been subjected to three 'Meat the Victims' protests where large groups of protesters descend on and occupy a pig farm for up to nine hours, harassing the farmer and their staff and distressing the animals in their care," she wrote, adding that NPA is aware that a Channel 4 production company (Paradigm) was present at the first Meat The Victims event in Lincolnshire.

"We are extremely concerned therefore that the planned program could be televising and potentially glamorizing acts of criminality, such as the theft of pigs, burglary and the movement of pigs without the necessary license, therefore inciting others to do the same, particularly against the background media frenzy surrounding Veganuary and the eating meat/climate change agenda.

"One of the activists involved already has a criminal conviction for theft of a pig from a previous incursion.

"On that basis, I am seeking assurance from you that Channel 4 will not be televising people in the act of committing illegal acts."

Wilson also highlighted how the program could potentially encourage the spread of notifiable diseases such as African swine fever.

"Some animal rights activists are known to travel from country to country, trespassing on various pig farms with no consideration as to how they endanger the health of the animals they claim to care so much about. I sincerely hope Channel 4 does not condone or participate in such irresponsible behavior," she wrote.

The NPA has been in contact with the farmer and will continue to support them where needed. The farmer was notified by the production company that the program was going to be aired and has been assured that no farm name or location will be featured.

The NPA has also informed both Lincolnshire and Cheshire Police about the program, given that it appears to be showing criminal activity.

Channel 4 response
Tom Calvert, Channel 4's head of legal and business affairs, factual, has responded, confirming that production company Dragonfly was filming at the "Meat the Victims" event in Lincolnshire in March 2019, and that footage of this event is included in the program. "The program will also feature other incidents in which vegan activists commit illegal acts. However, I can assure you that these acts are not glamorized, encouraged or condoned in any way," he says. 

He said Dragonfly filmed an interview with the owner of the farm which was the target of the "Meat the Victims" event and her comments have also been included in the program. "The negative impact of the event on the farmer and her animals is made clear to viewers," he says. "The program also features people who actively oppose the vegan movement."

"We believe that the program gives a fair and balanced view of the 'Meat the Victims' event from both sides, as well as presenting a fair reflection of vegan activism in the UK."

He added that the program is fully compliant with the Ofcom Broadcasting Code and all relevant laws and regulations.

Source: National Pig Association, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.