The Animal Agriculture Alliance has unveiled a new website and updated resources to celebrate the beginning of a new decade. With the mission of the Alliance being to bridge the communication gap between farm and fork, its website features resources to help farmers, ranchers, veterinarians and supporters of the industry engage in any and all conversations about animal agriculture.
Issues such as animal welfare, antibiotic use, sustainability, nutrition and animal rights activism are covered throughout the Alliance's website, including in the updated and reorganized Resource Center.
"The site is very clean and intuitive with terrific content as always," says Jamie Mara, director of strategic communications at Edge Dairy Farmer Cooperative and Alliance member. "The website is a very helpful resource for our team as I'm sure it is for others."
One of the Alliance's newly updated resources is the animal rights activist groups web. The web details how activist groups are connected through funding, project collaboration and flow of staff and volunteers.
"The purpose of this web is to show that while some groups publicly represent themselves as moderate and others are more upfront about their radical views, they are all connected with the same agenda of ending animal agriculture," says Kay Johnson Smith, Alliance president and CEO.