July 10, 2023
A new video series highlighting pork producers in Pennsylvania launched this week, sponsored by the Pennsylvania Pork Producers Council. The PPPC, funded by the Pork Checkoff, invested in video and photography to showcase the real people behind real pork production. The videos can be found on the PA Pork YouTube channel, social media outlets and on connected and traditional TV.
The campaign is aimed to showcase pork producers as community members, local leaders and a trusted source producing protein for the family table.
Pork is a versatile, easy to prepare option that offers great nutritional benefits when incorporated in a diet. The PPPC videos encourage grocery shoppers to feel confident in purchasing and preparing pork.
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