Magapor has redesigned the image, packaging and color palette of its high-performance extenders, incorporating a fresher image in line with the relevance of its extenders.

Magapor's high-performance extenders are essential for the production and preservation of swine semen doses trusted by a large number of producers worldwide, with nearly 150 million semen doses produced with them during 2020, the company said.

"For this reason, we wanted to give them a new image that is aligned with our high quality standards. However, it should be noted that we have not changed our formula, it is only a redesign of the image.

"It is an image with a more modern flat design and with this new image we want to communicate better the values associated with this product, presenting the design elements in a clearer, more structured and orderly layout," said the company.

The packaging has also been redesigned, unifying from now on its boxes for the 1, 5 and 100-liter formats, with new, more resistant packaging that improves palletizing and space utilization in transport.

The new color palette maintains the representative ranges of each product, applying more vibrant tones that make it easier to identify each extender.

The new image helps to modernize the perception of the product and "continue to generate confidence in a product of optimum performance and that is key for the production of doses in the swine insemination center," the company said.