Max Armstrong shares an interesting approach Young Farmers and Ranchers of the American Farm Bureau Federation are taking to share agriculture's story. The idea? They'll engage in acts of kindness. Max shares the many ideas they offer for members to take on ranging from buying coffee for someone to reading a book and posting the video to social material. The aim is to connect with consumers in new ways.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Max Armstrong, veteran farm broadcaster and host of This Week in Agribusiness.

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