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Wright Brand celebrates 100 years with bacon-inspired fragrance

Tyson Foods Wright Bacon Fragrance.jpg
The Wright N°100 signature fragrance is available for purchase in a 3.4 oz bottle for $19.22.

Wright Brand knows the only thing more distinctive than the taste of bacon is the smell of bacon. That's why the brand is celebrating 100 years of Bacon the Wright Way with Wright N°100, bottling up its signature real wood-smoked bacon flavor to create a fragrance that's as addicting as its bacon. Wright N°100 will be available for purchase online for a limited time, perfect for bacon lovers and fragrance enthusiasts alike.

Inspired by the wood-smoked aroma and rich history of Wright Brand bacon, Wright N°100 includes notes of bacon, applewood, bergamot, white patchouli, sandalwood and even a touch of maple syrup. As a tribute to the brand's founding year, the fragrance also incorporates Mousse de Saxe, a combination of leather and vanilla popular in 1922. Wright N°100 is decadent and addictive like bacon, yet subtle enough to wear daily.

The Wright N°100 signature fragrance is available for purchase in a 3.4 oz bottle for $19.22 at Wright100.com.

"To celebrate our centennial, we wanted to expand the sensory experience of our bacon and create an exquisite fragrance that pays homage to the quality and craftsmanship of Wright Brand bacon," says Cal Tharp, senior brand manager for Wright Brand. "From the bottle design to the ingredients used to create this iconic scent, every aspect of Wright N°100 has been thoughtfully crafted with the same care and rigor that we have brought to our bacon for 100 years."

The brand team worked with perfume industry veteran Ann Gottlieb to develop the iconic fragrance.

"To create a fragrance as iconic and alluring as Wright Brand bacon, we turned the clocks back to 1922, pulled ingredients popular during that period and combined them with the addictive accord of bacon," says Gottlieb. "No corners were cut in creating this scent, drawing from the same high-quality ingredients found in other premier fragrances to craft a luxurious scent that elegantly combines with notes of bacon."

Source: Tyson Foods, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

TAGS: Marketing
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