Disconnected puzzle pieces of the three countries in the North American Free Trade Agreement - Mexico, U.S., Canada Thinkstock

In uncertain trade climate, USMEF solidifies customer relationships in Mexico

While the U.S. captures a dominant share of Mexico’s imported pork and beef market, the U.S. industry cannot take this position for granted because competitors now have a heightened level of interest in the Mexican market.

Source: U.S. Meat Export Federation
With retaliatory duties on U.S. pork and other potential trade barriers creating uncertainty in the Mexican market, U.S. Meat Export Federation President and CEO Dan Halstrom recently led a delegation of USMEF staff members through a series of meetings with importers, processors, retailers and other key buyers of U.S. red meat in Mexico City, Monterrey and Chihuahua.

Halstrom explains that the primary purpose of these meetings was to solidify the excellent business relationships the U.S. meat industry has in Mexico, and to reassure these customers that the United States remains a very reliable red meat supplier. He notes that while the U.S. captures a dominant share of Mexico’s imported pork and beef market, the U.S. industry cannot take this position for granted because competitors now have a heightened level of interest in the Mexican market.

Listen to Halstrom’s perspective here.

TAGS: Marketing
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