Show how much you care. The current market conditions are having a profound impact on many people's farms and livelihoods, which is requiring them to make really tough decisions. However, these conditions are not changing how much you and other farmers care for your pigs. Focus on sharing your dedication to animal care, even during this time of uncertainty. Remember, people don't care how much you know until they know how much you care.

Keep in mind, the general public does not have the same understanding of farm life and the pork supply chain as you do. Most people do not understand the complexity of raising pigs and getting pork from the farm to their table. That makes it especially hard for them to understand why you must make the decisions you are making on your farm. It's OK to show your emotions but gear the conversation to the general public. A good rule of thumb is to speak to a level a third grader would understand to ensure that things are not taken out of context, which is especially important in social media.

Be mindful of the photos and videos you share. Even in times of stress and crisis, it's important to remember how powerful images and videos are in the digital space. While sharing your story, make sure to frame your photos and videos so they capture your audience's attention without a negative consequence. Make sure the pigs are healthy and clean, with barns and alleyways cleaned up. As always you want to represent the best of your farm and industry. Although social media may seem fleeting, you're creating an online archive that tells a story about pork farming. Make sure it's a good one.

Content idea: Be humble and show appreciation for others. Your employees, as well as packing plant and grocery store workers, all play a role, even if indirectly, in helping to keep farms running. Right now, just like you, they are on the frontlines. Show appreciation and thank them for their efforts and dedication to keeping our supply chain moving and together meeting consumer demand for pork.

Content idea: Share how pig farmers are giving back to their communities. There is a lot of negative information everywhere right now, and many people are looking for some good news to brighten their day. There are numerous examples of producers giving back in a variety of different ways, and these stories provide a surprising and welcome break from the bleak news of the day. Like and re-share these stories and share your own to remind your followers about how much pig farmers care for their communities.