Research benefits the farm
The study conducted by Harry Kaiser, the Gellert Family Professor in the Dyson School of Applied Economics and Management at Cornell University, found that each dollar invested in production research to benefit on-farm practices yielded $83.30 in producer value.
Healthy exports = healthy pork industry
National Pork Board
Kaiser’s research found that each Pork Checkoff dollar invested in developing foreign markets yielded $24.70 in producer benefits.
Other pork promotion resulted in benefits of $14.20 for advertising and $12.40 for non-advertising promotion.
In the right direction
The National Pork Board’s survey of producers’ attitudes shows that support for the Checkoff remained at 91%, while opposition declined to a record low of 3%, which is down from 4% in 2016.
Producers grew in their industry optimism despite market supply pressure and other issues they face. In 2017, 78% of producers say that the industry was heading “in the right direction,” up from 76% in 2016. Only 12% say that the industry was “on the wrong track,” an improvement from a 2016 score of 19%.
Hog health concerning
The National Pork Board study reveals that producers say the No. 1 challenge they face was “managing hog health and disease,” which was a change from 2016’s No. 1 concern of “too many rules/regulations.”
“These are the most positive results we have seen since we began the producer survey 15 years ago,” says Terry O’Neel, NPB president. “The findings underscore the value that the Pork Checkoff team delivers day-in, day-out to the pig farmers who fund the Checkoff. The results demonstrate that the board’s strategic goals are aligned with producers’ interest.”