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Pork Checkoff announces #RealPigFarming student social forces

Article-Pork Checkoff announces #RealPigFarming student social forces

Pigs being moved by a man with a sort board
Consumers continue to have questions about how pigs are raised, and no one knows the answers better than pork producers.

Source: National Pork Board
The Pork Checkoff has selected 12 college students to represent the #RealPigFarming Student Social Forces team this year. Candidates were selected based on their involvement in the pork industry and their strong communication skills. The team will be active until December. 

“Social media is ingrained in young people’s lives,” says Claire Masker, public relations director for the Pork Checkoff. “It’s easy for them to share their thoughts about an industry that they are proud to be a part of through the various social media channels available to them.”

Tori Abner, Texas A&M University, Howe, Texas
Hannah Rehder, North Dakota State University, Moorhead, Minn.
Brooke Sieren, Iowa State University, Keota, Iowa
Edan Lambert, Iowa State University, Orange City, Iowa
Katelyn Lowery, North Carolina State University, Clayton, N.C.
Taylor Homann, University of Minnesota, Pipestone, Minn.
Amy Lund, Iowa State University, Polk City, Iowa
Kristin Liepold, University of Minnesota, Okabena, Minn.
Hunter Everett, North Carolina State University, Mebane, N.C.
Jenna Chance, Kansas State University, Lebanon, Ind.
Megan Anderson, The Pennsylvania State University, Schellsburg, Pa.
Julia Hay, Texas A&M University, Somerset, Pa.

Consumers continue to have questions about how pigs are raised, and no one knows the answers better than pork producers. The Pork Checkoff’s social media outreach program is helping real farmers share real stories with consumers through #RealPigFarming. The hashtag (#) before Real Pig Farming helps people search social media posts with the same phrase, making it easier for them to follow conversations.

“I am excited to have this opportunity to share my Real Pig Farming story with consumers searching for answers about where their pork comes from,” says Edan Lambert, one of the newly selected members of the #RealPigFarming Student Social Forces and a student at Iowa State University.

“The social forces team will be encouraged to use #RealPigFarming as advocates for the pork industry,” Masker says. “Through social forces, the students will be able to improve their communications skills and expand their professional network within the industry.”

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