Technology combines DNA, data analytics to provide an animal traceability solution to accurately and precisely trace pork and other protein from farm-to-table.

August 5, 2020

2 Min Read
Pen of weaned piglets
National Pork Board

Merck Animal Health has completed its acquisition of IdentiGEN, a leader in DNA-based animal traceability solutions for Livestock and Aquaculture from MML Growth Capital Partners Ireland. Specific terms of the agreement were not disclosed.

IdentiGEN's technology combines each species' unique DNA (deoxyribonucleic acid) and data analytics to provide an evidence-based animal traceability solution, called DNA TraceBack, to accurately and precisely trace beef, seafood, pork and poultry that is verifiable from farm-to-table.

Food producers, processors and retailers are looking for accurate and complete animal traceability solutions that provide full accountability, as well as greater transparency, quality and sustainability of food sources for consumers. The addition of specialized, digital technology within Merck Animal Health's portfolio of medicines, vaccines and services, provides holistic solutions to help advance animal health and complements the company's existing identification and monitoring technology that delivers real-time, actionable data and insights to help, improve or enhance animal management and health outcomes.

"Enhanced digital technology will play an increasingly important role in food traceability and food safety, providing customers critical information and actionable data to help ensure a sustainable supply of quality food to protect public health," says Rick DeLuca, president, Merck Animal Health. "We now will be able to provide end-to-end animal traceability solutions at industry scale to improve the health and safety of animals and ensure even greater transparency in our food supply.

"The highly skilled employees at IdentiGEN, led by Ronan Loftus and Ciaran Meghen, exemplify our commitment to The Science of Healthier Animals and we look forward to collaborating with the team to leverage our scientific and technical capabilities and expertise to shape the future of animal health."

In April 2019, Merck Animal Health announced the completion of its acquisition of Antelliq Corporation and its market-leading brands, Allflex Livestock Intelligence, Sure Petcare and Biomark as leaders in emerging digital technology with animal identification, animal monitoring and smart data management for Livestock and Companion Animals. In December 2019, the company acquired Vaki, a leader in fish farming and wild fish conservation monitoring equipment and real-time video monitoring technology to advance fish health and welfare. In June 2020, the company acquired Quantified Ag, a leading data and analytics company that monitors cattle body temperature and movement in order to detect illness early.

Source: Merck Animal Health, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

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