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Meat the Need, started by Pipestone System, will take place over the next 90 days, providing around 600,000 pork meals to those in need. Pipestone System
Meat the Need, started by Pipestone System, will take place over the next 90 days, providing around 600,000 pork meals to those in need.

Meating the Need campaign helps fill food shelf void

Campaign will take place over the next 90 days, providing around 600,000 pork meals, to help fills the demand created by COVID-19.

Stress and uncertainty in households across the United States due to COVID-19 has caused visitor numbers at local food shelves to rise. In an effort to supply food shelves with a protein source, Pipestone started the Meating the Need campaign. Pipestone contributed $100,000, and in just one week raised an additional $265,000.

"Caring is one of our core values," states Luke Minion, CEO of Pipestone. "Even though these are stressful times for pig farmers, we still feel a responsibility to help those in need where we can." He adds a special thanks to all of the vendors, partners, employees of Pipestone and pig farmers for their contributions to Meating the Need.

Meating the Need will take place over the next 90 days, providing around 600,000 pork meals to those in need. The funds will be distributed in communities where Pipestone employees and farmers live and work, and larger communities in need. Communities to receive distributions at this time are Sioux Falls, S.D.; Independence, Iowa; Fremont, Neb.; Pipestone, Minn.; Ottumwa, Iowa; Sycamore, Ill.; Rensselaer, Ind.; and Orange City, Iowa.

Meat the Need logo

On May 12, Pipestone team members volunteered at the Feeding South Dakota mobile distribution in Sioux Falls, S.D. "Feeding South Dakota is so incredibly grateful for our partnership with Pipestone. So many families in our communities will benefit from this amazing gift of pork protein," says Matt Gassen, CEO, Feeding South Dakota.

Platinum sponsors of the Meating the Need campaign are Pipestone, PIC, Boehringer-Ingelheim, AB Vista, Bill Barr, Alltech, First Bank & Trust and Spronk Brothers.

Other contributions were also provided by ADM, Ani-Tek, Kemin, SAM Nutrition, Hamlet, DSM, Eide Bailey, First Choice, Chr. Hansen, KSI, Kerry, Biomatrix, Pipestone employees and customers.

Pipestone has been serving their mission of Helping Farmers Today Create the Farms of Tomorrow since 1942. Pipestone helps pig farmers by providing resources and expertise in pig health, nutrition, management, marketing and business services. For more information, visit the Pipestone website.

Source: Pipestone System, which is solely responsible for the information provided, and wholly owns the information. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.
TAGS: Marketing
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