Genesus announces it has purchased PORC-EX France and it becomes Genesus sarl.
The company started a collaboration with the Porc-Ex group about a year ago in pursuance to develop the European market. During this past year, it became clear it would make sense for Genesus to take over the company in France, including their dedicated team, all to give Genesus an even better access to the European market.
Genesus sarl will provide Genesus a further base in Europe through which we can create a strong European presence and get closer to the local market and customers. With our existing, successful team in Europe and now having the French team join, we can build a strong Genesus Europe team and keep developing sales and production. Europe has 11 million sows.
During this past year, the French team has shown strong commitment toward Genesus, and the market demonstrated it is ready for the company’s Duroc and maternal lines, notes Genesus.
Genesus is pleased to welcome the French team.