More than 100 companies and trade associations are calling on Congress to take action on country-of-origin labeling (COOL) now that the World Trade Organization (WTO) has ruled against the United States. In a letter to Congress, the group is asking that “Congress immediately authorize and direct the secretary of agriculture to rescind elements of COOL that have been determined to be non-compliant with international trade obligations by a final WTO adjudication.” Canada and Mexico have let it be known that they will retaliate against various products once the WTO agrees to the level of damages. This will then allow the two countries to impose tariffs on various U.S. products. The letter was coordinated by the COOL Reform Coalition which is co-chaired by the U.S. Chamber of Commerce and the National Association of Manufacturers.
