Call for COOL Delay

A group of meat, poultry and retail associations are asking Secretary of Agriculture Tom Vilsack to delay the implementation of the proposed country-of-origin labeling (COOL) rule until the World Trade Organization (WTO) determines whether the final rule brings the United States into compliance.  In a letter to Vilsack, the group said, “We would strongly encourage the Office of the United States Trade Representative to negotiate a ‘sequencing agreement’ with Canada and Mexico that would obviate the need for the complainants to put in a retaliation request within 30 days of the expiration of the compliance period on May 23, 2013.”  Those signing the letter were the American Meat Institute, Food Marketing Institute, National Cattlemen’s Beef Association, National Chicken Council, National Grocers Association, National Pork Producers Council, North American Meat Association and Southwest Meat Association.


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